Our Pet Nutrition Philosophy
Natura Pet Products was founded in 1989 by John and Ann Rademakers and Peter Atkins in Santa Clara, California. Dissatisfied with the unhealthy ingredients in the pet foods on the market, they consulted with veterinary nutrition experts to determine the best sources for pet food ingredients. Working with caring pet professionals - veterinarians, breeders and nutritionists - Natura asked one key question: "How do you make the healthiest pet food in the world?"
What they learned won't surprise you. Dogs and cats are healthiest when they eat whole, natural foods: USDA-inspected chicken, turkey and lamb, whole grain rice and barley, fresh fruits and vegetables, and Grade A dairy products. Based on information from this research, Natura's Nutritional Philosophy was developed:
I. Use Only High-Quality Dog and Cat Food Ingredients
It is important to understand that the pet food industry is the primary outlet for human by-products. There are ingredients which are allowed to be used in pet foods that are, at best, scary.
II. Use Whole Pet Food Ingredients That Are Nutrient Rich and Unaltered
Mother Nature made the grain in its whole state. As such, it includes nutritious protein, fats, carbohydrates, fiber, vitamins and minerals. Other pet food companies use fractionated grains, which do not include this balance of natural nutrition.
III. Use Highly Controlled Cooking Methods to Preserve Natural Levels of Nutrients
Quality control and process management are critical in making a nutritious pet food. All Natura foods undergo over 121 different quality control checks before being shipped.
IV. Use No Artificial Preservatives, Colors or Additives
Natura will not add anything to the food unless it is nutritious and healthy for your cat or dog.
V. Formulate Using Pet Food Ingredients That Provide the Optimum Nutritional Profile for Skin and Coat
Getting a good skin and coat is no big secret. It's just very expensive to do. You have to use more meat, higher quality sources of fats and oils, and high levels of vitamins and other nutrients. Natura has a large investment in quality - we've made the commitment. Other dog food and cat food companies try to take shortcuts by using vegetable protein fillers and cheaper sources of fats.
VI. Continue Extensive Testing and Monitoring to Assure Optimal Health and Longevity of Your Pet
Natura Pet Products will stay on the leading edge of pet health care. As new information is developed, Natura will adjust formulas to ensure that our diets stay the healthiest in the world!
A Difference You and Your Pet Can Appreciate
We all know how much dogs and cats like to eat human food. Because the taste of Natura pet foods comes from high-quality ingredients, we don’t have to add artificial flavors or colors. All our foods are free from chemical additives of any kind, including preservatives such as Ethoxyquin and BHA/BHT, which are frequently found in pet foods but are banned from human use in many countries.
By eliminating the cheap filler ingredients and low-grade proteins that are so common in commercial pet foods, Natura creates foods that are more dense, richer in nutrients without added bulk. This means your pet gets more nutrition from less food, with calories and fats in each formula balanced to fit the needs of your specific dog or cat.
Choosing a Pet Food
Your pet's health is just as important as your own. A pet's diet, the biggest health variable controlled by its owner, is crucial to its well-being. That's why selecting a tasty and healthy pet food is the most loving choice you can make for your pet.
It's not always an easy choice to make. With so many different pet food products to choose from, it has become increasingly difficult to determine which pet foods are actually "healthy" for your pet.
By committing to our Nutritional Philosophy, we believe that we have created the healthiest dog and cat foods in the world. With a variety of flavors and formulas available, we are sure that you can find one that suits your animal's individual needs.
Natura has made the decision easier with our How to Choose a Healthful Pet Food downloadable chart. It outlines which ingredients are best for your pet and which ingredients you should avoid.
Contacting Natura Pet Products
Have more questions? Want to give us your comments? Please see our customer service page. We look forward to hearing from you.
